What is Google Ads & How It Helps To Grow Business?

What is Google Ads & How It Helps To Grow Business?

Google Adwords or Ads

Google Ads ( Adwords ) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users...Wikipedia

Google Ads is one of the world's largest and most popular platforms for online advertisement. It is a platform where we promote our business by investing a small amount of money. So it's a comprehensive way to promote your brand and grow business over social media as well as e-commerce.

Google Ads Manager Account Overview dashboard

The Google Ads Manager Account Overview dashboard shows you how your campaigns are performing from your manager account.

How do I connect my Google Ads Manager Account Overview dashboard?

To connect your Google Ads Manager Account Overview dashboard:

1. Once you've added the dashboard to your account, click Connect your Data.

1. On Connect to services, click Connect an Account.

1. Enter your Google Ads credentials to create a token. It looks like this: George@Google. This will allow Klipfolio to use your Google Ads account information in accordance with the respective Google privacy policy and Klipfolio privacy policy.

1. Note: You can manage your tokens in Klipfolio under Connected Accounts in the Account section.

1. Click Next Step.

1. Using the drop-down lists, select your Company Name and Account.

1. Click Update Klip.

1. Click Next Klip to continue for all the Klips on your dashboard.

Adwords is a great tool for your business and many business people consider it to be a better tool than SEO. With the help of Adwords, you can target those customers who are ready to purchase the product. These customers do not need any persuasion and they just need to know where will they get their required products and services. This is the reason Adwords is considered appropriate.

Adwords help you to keep your company and your message in front of people who are ready to purchase it in one go. With the proper action and a little more investment at the right time, you can attract more customers, make more sales and mark a good growth for your company.

HERE ARE THE BENEFITS OF GOOGLE ADWORDS TO YOUR BUSINESS:

WORKS FASTER THAN SEO

Both SEO and Google Adwords are search engine marketing strategies but Adwords work faster than SEO. There are many reasons to this such as:

• Focusing on multiple keywords is possible.

• The campaign can be turned on or off as per your wish.

• Usually, ads that are put on the top of the page gets good visibility.

The organic methods are definitely useful, but Adwords gives you decent chances to divert traffic to your website. Moreover, Adwords is transparent and you can track what is happening with the ads.

INCREASE YOUR BRAND AWARENESS

In addition to conversion and boosting sales, Google Adwords is an efficient way to tell people about your brand. When you talk about SEO, your rankings on the search page also depends on the brand popularity.

HELPS YOU SEARCH MORE CUSTOMERS BY WAY OF GMAIL INBOX

From September 2015, Google integrates the native Gmail ads with Google Adwords thus making it available to many advertisers. Today, all the marketers are targeting email marketing to reach their customers.

RECONNECT WITH YOUR VISITORS

One of the coolest benefits of Google Adwords is that it gives you a chance to reconnect with your visitors. This means that people who have visited your website once, you can run your marketing campaigns for them again.

PERFORMANCE MEASUREMENT

While using the traditional methods of marketing, it is very difficult to track your performance but with Adwords, you can very track your campaign progress. Adwords will tell you who looked at your profile, how many leads it has generated? how much traffic you have received from various websites etc.

EXPLORE MORE WITH ADS

There are many things one can do with Google Adwords. Link Google Adwords with Google analytics and come to know what people are doing after clicking your ad.

COMPETITION IS TACKLED

If any customer is searching for a product or service you are offering and your competitors are running ads related to them when you are not; it can create adverse effects on your sales. With Adwords, you can track everything and you can keep an eye on your competitors. How they are running their campaign, what tactics are they applying etc?

By now you must have understood how beneficial is Google Adwords for your business and all the PPC management companies need to adopt this as soon as possible so that their clients can see an amazing growth on the business graph soon.